Curriculum:

1. Marketing Fundamentals: Core courses in marketing fundamentals cover topics such as consumer behavior, market research, marketing strategy, branding, advertising, and promotional techniques. Students gain an understanding of marketing principles and how to apply them in business settings.

2. Sales Management: Studies in sales management focus on sales techniques, sales force management, customer relationship management (CRM), and sales performance evaluation. Students learn about sales strategies, negotiation skills, and sales analytics.

3. Digital Marketing: Courses in digital marketing cover the use of digital channels and platforms for marketing purposes, including social media marketing, email marketing, search engine optimization (SEO), and online advertising. Students learn about digital marketing strategies, content creation, and analytics.

4. Market Analysis and Research: Studies in market analysis and research explore quantitative and qualitative research methods used to analyze markets, identify market trends, and assess market opportunities. Students learn about market segmentation, competitor analysis, and marketing metrics.

5. E-commerce and Retailing: Courses in e-commerce and retailing cover the principles and practices of online retailing, e-commerce platforms, digital payment systems, and supply chain management in e-commerce. Students learn about e-commerce business models, online marketplaces, and omnichannel retail strategies.

6. Brand Management: Studies in brand management focus on building and managing strong brands, including brand positioning, brand equity, brand identity, and brand communication strategies. Students learn how to develop brand strategies and execute brand campaigns.

7. International Marketing: Courses in international marketing cover the challenges and opportunities of marketing products and services in global markets. Students learn about international market entry strategies, cultural differences, global branding, and global marketing campaigns.

8. Marketing Analytics: Studies in marketing analytics focus on using data analysis techniques to measure marketing effectiveness, optimize marketing campaigns, and make data-driven marketing decisions. Students learn about marketing metrics, data visualization, and marketing automation tools.

Career Opportunities:

1. Marketing Manager

2. Brand Manager

3. Digital Marketing Specialist

4. Sales Manager

5. Market Research Analyst

6. E-commerce Manager

7. Advertising Account Executive

8. Social Media Manager

9. Product Manager

10. Retail Manager

Overall, BS Commerce and Marketing prepares students for careers in various fields of marketing, sales, retailing, and e-commerce, providing them with the knowledge, skills, and analytical abilities needed to succeed in today's competitive business environment.