Curriculum:

1. Business Fundamentals: Core business courses provide students with a foundational understanding of business concepts, including accounting, finance, marketing, management, and entrepreneurship.

2. E-Business: Studies in e-business cover topics such as electronic commerce models, online payment systems, e-commerce platforms, digital supply chain management, and legal and ethical considerations in e-business operations.

3. Digital Marketing: Courses in digital marketing focus on digital advertising, search engine optimization (SEO), social media marketing, content marketing, email marketing, web analytics, and customer relationship management (CRM) strategies.

4. Website Development: Studies in website development teach students how to design, develop, and optimize websites for e-commerce purposes, including user experience (UX) design, responsive design principles, and web usability testing.

5. E-Business Strategy: Courses in e-business strategy explore strategic planning, market analysis, competitive intelligence, business model innovation, and digital transformation strategies for businesses operating in the online marketplace.

6. Data Analytics: Studies in data analytics provide students with skills in data collection, analysis, interpretation, and visualization techniques to make data-driven decisions in e-business and digital marketing contexts.

7. E-Business Security: Courses in e-business security address cybersecurity threats, data privacy regulations, risk management, and security measures to protect e-business assets, transactions, and customer information.

8. E-Business Project Management: Studies in project management focus on managing e-business projects effectively, including project planning, execution, monitoring, and evaluation, as well as teamwork and communication skills.

   
   

Career Opportunities:

1. E-Business Manager

2. Digital Marketing Specialist

3. E-Commerce Strategist

4. Social Media Manager

5. Search Engine Optimization (SEO) Specialist

6. Content Marketing Manager

7. Web Analytics Analyst

8. Customer Relationship Management (CRM) Specialist

   
   

Overall, BS E-Business and Digital Marketing equips students with the knowledge, skills, and experience needed to succeed in various roles within the e-business and digital marketing sectors.