Curriculum:

1. Marketing Strategy: Core courses in marketing strategy cover topics such as market segmentation, targeting, positioning, competitive analysis, and marketing planning. Students learn about the development and implementation of effective marketing strategies to achieve business objectives.

2. Consumer Behavior: Studies in consumer behavior focus on understanding the psychological, social, and cultural factors that influence consumer decision-making processes. Students learn about consumer research methods, buying behavior models, and the implications for marketing strategies.

3. Brand Management: Courses in brand management cover the principles and practices of building, managing, and protecting brand equity. Students learn about brand identity, brand positioning, brand communication strategies, and brand performance measurement.

4. Market Research and Analytics: Studies in market research and analytics explore quantitative and qualitative research techniques used to gather, analyze, and interpret data for marketing decision-making. Students learn about research design, data collection methods, data analysis techniques, and market forecasting.

5. Digital Marketing: Courses in digital marketing cover the use of digital channels and platforms for marketing purposes, including social media marketing, search engine optimization (SEO), email marketing, and online advertising. Students learn about digital marketing strategies, content creation, and performance measurement.

6. Marketing Communications: Studies in marketing communications focus on developing integrated marketing communication plans to reach target audiences effectively. Students learn about advertising, public relations, sales promotion, direct marketing, and the role of communication channels in marketing campaigns.

7. Product and Innovation Management: Courses in product and innovation management cover the process of developing, launching, and managing new products and services in the marketplace. Students learn about product lifecycle management, innovation strategies, and new product development techniques.

8. International Marketing: Studies in international marketing explore the challenges and opportunities of marketing products and services in global markets. Students learn about international market entry strategies, cultural differences, global branding, and global marketing campaigns.

Career Opportunities:

1. Marketing Manager

2. Brand Manager

3. Digital Marketing Specialist

4. Market Research Analyst

5. Product Manager

6. Advertising Account Executive

7. Public Relations Manager

8. Sales Manager

9. Marketing Consultant

10. Social Media Manager

Overall, MA Marketing prepares students for careers in various sectors of marketing, providing them with the knowledge, skills, and analytical abilities needed to succeed in today's dynamic and competitive marketplace.