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Tourism Management

About the Course

Curriculum:

  1. Destination Management: Core courses in destination management cover topics such as tourism planning, destination marketing, sustainable tourism development, and destination branding. Students learn about the strategies and practices for managing tourism destinations effectively.

  2. Hospitality Management: Studies in hospitality management focus on the management of lodging facilities, food and beverage operations, event planning, and customer service in the hospitality industry. Students learn about hotel operations, restaurant management, catering services, and hospitality technology.

  3. Tourism Economics: Courses in tourism economics explore the economic principles and theories relevant to the tourism industry, including demand and supply analysis, tourism expenditure patterns, economic impacts of tourism, and tourism policy analysis.

  4. Tourism Marketing: Studies in tourism marketing cover the principles and practices of marketing tourism products and services to domestic and international travelers. Students learn about market segmentation, target marketing, advertising, public relations, and digital marketing strategies.

  5. Sustainable Tourism Development: Courses in sustainable tourism development examine the environmental, social, and cultural impacts of tourism on destinations and communities. Students learn about sustainable tourism practices, ecotourism initiatives, community-based tourism, and responsible tourism management.

  6. Tourism Policy and Planning: Studies in tourism policy and planning cover the development and implementation of tourism policies, regulations, and plans at the local, national, and international levels. Students learn about tourism governance structures, policy analysis techniques, and stakeholder engagement in tourism planning processes.

  7. Tourism Research Methods: Courses in tourism research methods cover quantitative and qualitative research techniques used to study tourism phenomena and analyze tourism data. Students learn about research design, data collection methods, statistical analysis, and academic writing in the field of tourism.

  8. Cultural Tourism and Heritage Management: Studies in cultural tourism and heritage management explore the relationship between tourism and culture, including cultural heritage preservation, cultural tourism products, cultural tourism experiences, and cultural sensitivity in tourism development.


Career Opportunities:

  1. Destination Manager

  2. Tourism Development Officer

  3. Hospitality Manager

  4. Tourism Marketing Specialist

  5. Tour Operator

  6. Event Planner

  7. Sustainable Tourism Consultant

  8. Cultural Tourism Manager

  9. Tourism Policy Analyst

  10. Tourism Researcher


Overall, MA Tourism Management prepares students for leadership roles in the tourism industry, providing them with the knowledge, skills, and strategic perspectives needed to manage tourism businesses and destinations effectively.

Location

Budapest,
Hungary

Duration

4 Semesters

Estimated Annual Tuition Fee

EUR 5,000 to EUR 6,000

Degree

Masters

COURSE:

Tourism Management

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